Brian Young

Full Stack Digital Marketer

Web Developer

Education

The Complete Web Developer Bootcamp 2022

UDemy Course by Colt Steele
2021 - 2022

BS Business Administration

University of Colorado Denver
2014 - 2018

CAREER

Mazama

Marketing Analytics Manager
March 2022 to Current

SpeakEasy Political

Digital Director
March 2020 to August 2021

ACRONYM

Media Planner
March 2019 to March 2020

Office of Gov. Jared Polis

Director of Digital Strategy
Jan 2019 to March 2019

ProgressNow Colorado

Digital Director
Apr 2018 to Jan 2019

Vladimir Jones

Digital Coordinator
Oct 2017 to Apr 2018

United States Air Force

Staff Sergeant
Cyber Transport Systems
2008 - 2014

Projects

Decode This!

A cryptogram puzzle app written in Vanilla JS and the Bulma CSS framework.

Follow the Postcard

A WordPress blog dedicated to researching, displaying, and sharing the story of antique mailed postcards.

Career Profile

Creative and critical thinking, manager, data analyst, strategist, paid media planner, and web developer.

A communicator that works across internal and external teams & partners to ensure success for all project stakeholders. Regularly dives into the data to find novel solutions to new problems while ensuring existing and critical legacy processes continue to serve the needs of the business.

Proactively fills in cracks between partners, vendors, internal & external clients, the creative team, and ad ops. Manages, trains, and builds up teams to increase their analytical and digital skills. Has a history of creating high-performing data-driven media plans reaching voters and communities across the U.S. to increase voter turnout using persuasion and direct response campaigns. Specializes in updating the agency's paid media mix to include new and powerful digital advertising tools—writes and reports on emerging digital trends and how to fill media gaps in the changing digital landscape.

Has 6+ years of experience across the digital landscape that includes Javascript, Google Apps Script, Google Tag Manager, Google Data Studio Node.JS, ETL, SQL-Like Query Languages Google Sheets, Excel, Facebook Ads, Google Ads, Snapchat Ads, Reddit Ads, Spotify Ads, Megaphone, DataXu, OneView (DMP, PMP, DMP), The Trade Desk, DV360, Double Click, Liveramp, WordPress, and more.

SKILLS

Team Management

  • Created a robust dashboard system to track the pacing and performance of all ad campaign metrics onto a single unified dashboard, saving 10+ hours per week on reporting.
  • Designed and implemented a robust but straightforward QA method for all ad buys, bringing errors to near zero.
  • Worked to build a positive culture through digital and in-person communication.
  • Mentored in real time & promoted inclusivity via cross-department skills shares.
  • Helped the team navigate demanding timelines through thoughtful task delegation via ClickUp, Asana and Slack.
  • Developed & facilitated professional development goals that furthered agency digital competency.
  • Trained ad ops and peers on the latest paid digital ad platforms as adopted.

Marketing Analytics & Paid Media Strategy

  • Expertise in ETL and data extraction. Combines data from multiple sources (APIs, CSVs, and other sources) using Javascript combined with SQL-like query languges
  • Cleaned data to ensure the integrity of analytics story -- provided accurate reporting for internal and external teams and partners
  • Created 100+ digital strategy plans and briefs for clients that met and exceeded projected KPIs.
  • Created easy-to-read and understand dashboards using Looker Studio, formerly Google Data Studio
  • Worked with over 20 clients and internal partners to determine the best strategy to meet goals.
  • Pioneered buys on previously unused platforms such as Reddit, Spotify, Megaphone, and GSTV.
  • Vetted over 10 DSP and DMPs to determine the best match for agency and client needs.
  • Used cross-platform dashboard data to identify strengths and weaknesses, leading to a cross-client CPA cost reduction of over 150%
  • Established Google Tag Manager standards for pixel deployment on internal and client websites.

Paid Media Planning

  • Designed, launched, and oversaw 100+ media plans for internal and external clients.
  • Pivoted 12 media plans in real-time when Google, Spotify, and Twitter updated political ad policies mid-campaign without negatively impacting the client's KPIs.
  • Layered media mix across digital touch-points to ensure that KPIs exceed client expectations.
  • Used Google Analytics, custom events, & UTMs as a meter-stick on all buys to validate in-platform reporting.

Ad Operations

  • Designed structured single variable A/B testing method for creative and copy increase ROAS by 200%.
  • Loaded over 10,000+ ad versions across digital self-service ad platforms.
  • Placed over 50+ pixels from self-service ad platforms. Created and QA'd custom conversions, events, and audiences.