Creative and critical thinking, manager, strategist, paid media planner, and web developer.
Creates high-performing data-driven media plans reaching voters and communities across the U.S. to increase voter turnout using persuasion and direct response campaigns. Specializes in updating the agency's paid media mix to include new and powerful digital advertising tools—writes and reports on emerging digital trends and how to fill media gaps in the changing digital landscape. Full-stack marketer— fills in cracks between partners, internal & external clients, the creative team, and ad ops. Manages, trains, and builds up the ad ops team to increase their analytical and digital skills.
Has 5+ years of experience across paid digital that includes Facebook Ads, Google Ads, Snapchat Ads, Reddit Ads, Spotify Ads, Megaphone, DataXu, OneView (DMP, PMP, DMP), The Trade Desk, DV360, Double Click, Liveramp, WordPress, Google Tag Manager, Google Data Studio, and more. Proficient in Photoshop, InDesign, and Adobe Premiere.
- Created 100+ digital strategy plans and briefs for clients that met and exceeded projected KPIs.
- Worked with over 20 clients and internal partners to determine the best strategy to meet goals.
- Pioneered buys on previously unused platforms such as Reddit, Spotify, Megaphone, and GSTV.
- Vetted over 10 DSP and DMPs to determine the best match for agency and client needs.
- Used cross-platform dashboard data to identify strengths and weaknesses, leading to a cross-client CPA cost reduction of over 150%
- Established Google Tag Manager standards for pixel deployment on internal and client websites.
- Designed, launched, and oversaw 100+ media plans for internal and external clients.
- Pivoted 12 media plans in real-time when Google, Spotify, and Twitter updated political ad policies mid-campaign without negatively impacting the client's KPIs.
- Layered media mix across digital touch-points to ensure that KPIs exceed client expectations.
- Used Google Analytics, custom events, & UTMs as a meter-stick on all buys to validate in-platform reporting.
- Designed structured single variable A/B testing method for creative and copy increase ROAS by 200%.
- Loaded over 10,000+ ad versions across digital self-service ad platforms.
- Placed over 50+ pixels from self-service ad platforms. Created and QA'd custom conversions, events, and audiences.